Everyone knows that Milan bears the status of the world capital of fashion, and the boutique-strewn Montenapoleone street has long been considered one of the must-see places in the city. But fashion is not only about shopping, but also about art. In 2015, the Armani / Silos Museum was opened to mark the 40th anniversary of the legendary Armani brand. The name is not in vain inspired by agricultural warehouses; there was once a barn in the museum building. Today, instead of sacks of grain, the achievements of the long history of the Armani fashion house are kept under its roof.
What to see
Armani / Silos is housed in a brutal building with a ruffled façade reminiscent of corrugated fabric. The decision is no coincidence, as the couturier has always drew inspiration from geometric shapes and clean lines. The only decoration is a ribbon of balconies that encircle the building around the entire perimeter and highlight the upper floor above the main silhouette. Inside, there is a black ceiling and gray concrete floor, perfectly complementing the minimalism of the collections. No intricate architecture, only open spaces and the most rational use of it.
The Armani / Silos Museum is located close to another important building for the fashion house – Armani / Teatro, the venue for traditional shows.
On 4 floors, more than 600 garments and 200 accessories from the Giorgio Armani collection are exhibited from 1980 to the present day. Among them are the classic men’s suits, women’s daywear and evening dresses that have made the designer famous. In addition to clothing, it houses a huge digital archive of the designer’s sketches. All of this is shown on giant screens on the top floor. Silos also has a café and gift shop.
Address: Milan, via Bergognone, 40.
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